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ok, just saw LDP pricing on this today and I must admit I am SHOCKED! Shocked that this machine is more expensive than the 240W! SHOCKED that we already have had a difficult time selling against the lower priced KIP and Xerox units. SHOCKED that newer technology should have made the price lower and not higher.

Here we go a reason for my madness!

New w2400 w/print/scan/single roll feeder w/embbedded print/scan MSRP of $18,517

New w2400 w/print/scan/single roll feeder w/ratio controller, Interface and Scan MSRP of $18,144.

old 240w w/print/scan/hd/single roll feeeder w/ratio controller, Interface and Scan MSRP of $17,202!

Now you do the math, $900 more for the upgrade with the ratio controller!

Lets take it a step futher, lets add a the pc to the new w2400 (lets add 1,160) includes setup and we have an MSRP of 19,304, so my customer will have to pay more for the same functionality with the rw controller. What are they getting extra, scan2email (NO), scan2folder(NO), document server (yes, not needed 90% of customers do not use this on the 480w), better halftones (yes), so for $900 more the customer will have better half tones and a document server for a new model??? How does this make us competitve against KIP, OCE and Xerox!

Lets take a look at the embedded w2400 with a list of 18,517, still more than the old 240W when you add the print server ($1,160), old 240w with printer server $18,362. Making the old 240w still less expensive. However customer does now has scan2email, scan2folder, halftones and document server, but is missing ratio plotbase and ration scantools (just about 50% of my customer use the scan tool editor).

Yes, I realize I am looking at cost, however don't 50% of customer make their buying decesion based on cost? What good is extra features if they can't use them.

Wholesale pricing, I do not see anything earth shattering here. Cost for the base w2400 is higher compared to the base cost of the 240w (with hard drive). Someone told me the margins would be greater, well where???? Oh, btw I met with a dealer friend of mine who is a Ricoh Wide Format Dealer only, he told me today, that Ricoh offered to Wide Format Dealers only a discount of the 240w by more than $2,000 for the base unit (what the heck, are full line dealers not entitled, they are full line dealers, should be getting something for that)

If I am wrong, please stop me from ranting and please clear my head on this price issue! All in all I would have expected a lower MSRP that of about $16,000 with the embedded controller. Who the heck is going to upgrade early if they have to pay more? I would have also liked to see a USB printing port, meaning that you can hook a thumb drive in and print from there. Plus no color scanning! Sorry, we'll have a hard time selling these to Engineering firms with it and they will pay a premium for the color scanning kit from KIP.

At this point in time I am very disappointed with the pricing on this new system and seeing how I've seen pricing for the KIPs and Xeroxs in the $12,000 to $14,000 range, please tell me how I am going to make money with this unit and still have to support it?

I going to wait a few days before I post this on my blog, maybe some of you can agree or disagree with my thinking here!
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MP-W2400 (includes HD & Network Interface) $11,298
Print Option Type W3600 $2,885
Scanner Option Type 3600 $1,924
Single Roll Feeder $2,410

Total $18,517

Original Hanger $370
Rear Stacker $370
Browser Unit Type C $77
VM Card Type "e" $130
Interface PCB Type w3600 $1156
Ratio Print Controller RW-3600 $2,018
Ratio Scanner Option $1,262
RW PS Option $1,735
RW VIC Option $1,581
RW CGM $1,290
Roll Feeder Tyoe 240 A $2,410
Roll Feeder Type 240 B $3,659
Table Type 240 $885
Paper Cassette $418
Roll Holder Unit $146
Original Catch Copy Tray $654
FFC/MLB $600
USB Host Interface $135
Gigabit Board Type a $325
DOSS $400
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My biggest concern is the lack of acknowledgement from Ricoh that color scanning is going to be a big deal. I've already lost a couple of deals to Kip's color scanning capabilities. They've actually been able to beat my price on the 240W with color scanning capabilities included on theirs.

I'm not sure what Ricoh is thinking with the discounts to WF only dealers and not to full line dealers. Seems like another way for the dealers to fund Ricoh's market share expansion.

My dealership bought up a bunch of the 240's in hopes of being able to sell these instead of the new models. We don't have any Ricoh WF competition and should be able to push these against our competition (mostly Xerox and Kip).

The only reason for price increases is the GW architecture, but most of my 240W customers could care less about doc servers and scan to email directly. They love the plotbase software and love the capabilities of the scan tool editor.
Couple of new things I found out about the w2400-w3600 today, the system will be capable of reading either Linear Feet or Square Feet (Yea!!)!

The ability to use web image monitor in order to merge existing Legacy Documents with new documents, this can all be done through the Document Server. Also, we can store scanned sets of drawings in the email section of the hard drive (document server) so they can be eamiled out on a moments notice to any and all cleints that are in the address book!

The new w2400 will have a most robust max volume recommendation. Document Mall will be added in the near future allowing us to have a powerful document management solution for wide format documents.

The LDP on the base new w2400 is only $300 more than the old 240w, the new w2400 includes GW architecture, hard drive, Web Image Monitor, better halftones, Document Server and network card along with usb port. Plus the margins have increased by 5% (yipee)!!

GW architecture will open up a wide variety of print embedded solutions for the w2400-w3600 such as Print Director, Equisys, and Sepia Line.

In talking with people from Ricoh we will have a color scan solution and also a print only version of the w2400 in the near future. As more is passed along to me, I will share as much as I can so we can have a heads up and be able to move these moves once they hit the street! I can't wait for the print only version, that system is goona lick some butt and allow us to add the priunt version to existing placements of 240ws.

Final not of the day is in reference to the pricing that I posted above, it seems when Ricoh surveyed the pricing from the other manufacturers it was all based on a dual configuration. So, when competeting in dual roll systems the new w2400 will come out on top.

See the attached file I received from Ricoh today.
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