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For additional security, Sharp is introducing an “End of Lease” option that deletes all data on a leased machine before it is returned. Data that resides on copiers that have been re-sold after lease has been identified as a major privacy and security threat.

Does this mean a Sharp Service tech enters a lease end date and the copier auto formats the HDD at that time?
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Is there a charge or fee built into the lease?

How will the data be erased? Will it at least meet the DOD standard? Most specs like HIPPA & The Mass Privacy laws reference a government standard Like the DOD (Dept. of Defense) standard. While this will NOT satisfy your most security conscience customers it is at least defensible in court that you did what the DOD recommends to meet your due diligence requirement. If all that Sharp is doing is a format, that data can be recovered by someone with the right forensic tools and knowledge.
While it may be argued that it's good marketing, I would think otherwise and also state that it's horrible customer service. #1, I don't think it truly wipes the hard drive clean; only a reformat would do that. #2, it would be much easier to just sell whatever flavor of "Data Overwrite" kit your particular brand sells as an upfront cost and installation to the copier. The cost is minimal and offers the extra protection of keeping the drive always clean.

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