NEW!!! Ricoh Aficio MP 2510/MP 3010

FOR IMMEDIATE RELEASE
Ricoh Web Site: www.ricoh-usa.com


CONTACT: Russell Marchetta Laura Bower
Ricoh Corporation Peppercom
(973) 882-2075 (212) 931-6127
russell.marchetta@ricoh-usa.com lbower@peppercom.com


RICOH CORPORATION INTRODUCES
AFICIO MP 2510/MP 3010 SERIES
High-Performance Digital Office Systems Combine Power and Functionality

West Caldwell, N.J., November 8, 2006 – Ricoh Corporation, a leading provider of digital office equipment, today introduced the Aficio MP 2510/MP 3010 Series of Digital Imaging Multifunctional Products (MFP’s). Designed to achieve greater productivity for an office with limited resources and tight deadlines, the Ricoh Aficio MP 2510/MP 3010 Series offers busy workgroups the power to perform quickly and efficiently.

Built on the strong features of its predecessor, the Aficio MP 2510/MP 3010 Series offers all of the functions of the Aficio 3025/3030 Series. This new series allows Ricoh to provide more affordable and flexible printing solutions, while still maintaining all the innovation and dependability of the Aficio 3025/3030 Series. The new MP 2510/ MP 3010 RPCS Network Printing configuration offers a flexible upgrade path for faxing and PCL/Scanning and is the ideal, low-cost printing solution. Features of the Aficio MP 2510/MP 3010 include printing at 25 and 30 pages per minute (ppm), at 600 dpi, a 466 MHz processor and 384 MB RAM.

To reduce network traffic, the Aficio MP 2510/MP 3010 Series features Scan-to-URL, which reduces network congestion by sending a URL link to access a document rather than an entire file. The PDF Direct Print function also streamlines network workflow by allowing the user to print a PDF document without opening and expanding the document.

Beyond boosting productivity and efficiency, safeguarding sensitive information is a top priority for any business or organization. Recognizing the importance of data security, the Aficio MP 2510/MP 3010 Series is outfitted with Network Windows and LDAP authentication that ensures only authorized personnel are able to use the machine. In addition, the Hold/Stored/Locked print features hold the print job securely in the MFP until the sender releases the job at the control panel – an ideal solution for printing confidential documents.

The Aficio MP 2510/MP 3010 is available in several configurations to fit the needs of all types of businesses. Among the available configurations is the Ricoh MP 2510SPi/
MP 3010SPi configurations, which feature Ricoh’s embedded on-line document management solution, DocumentMall.

The suggested retail price for the Aficio MP 2510 starts at $5,085 and $6,435 for the Aficio MP 3010. To learn more about Ricoh’s full line of multifunctional products, please visit www.ricoh-usa.com

About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 70-year-old leading supplier of office automation equipment and electronics, with fiscal year 2005 sales in excess of $17 billion, a 5.6 percent increase over the previous year.

Ricoh Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2005, Ricoh Corporation sales exceeded $3 billion, an increase of 8.1 percent over the previous year.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com