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I don't see how this can be an effective product in an MPS strategy beacuse of the high cpp. It has more speed and a much more modern and user-friendly appearing interface than the Savin 920spf but run a comparison of the CPP between the Savin 920spf cost per page and the 4410SPF cost per page and tell me which you would rather support - many times we are charging between .01 and .015 for service and supplies - how can we do that on this product and make a profit? - I just don't see it.
quote:
Originally posted by Art Post:
yup, I'm not sure where to position this except for replacing back orders on 201's. very high cpp. Why don't the manufacturers just stop with the AIO and release and A4 printer with the cost per page model of A3.


The manufacturers are trying to transition to a services-based business model in which they make their profit from service rather than hardware. If they were to release an A4 printer/MFP with the low hardware cost of most A4 devices and the CPP of an A3 device, they shoot themselves in the foot. At some point, A4 devices will have close to the same CPP of A3 devices, but it won't be at the beginning of the lifecycle of this product category/niche. Additionally, revenue from A3 devices would plummet if they were to take this pricing approach, because many buyers would opt for the extremely low TCO versus paying a premium for features that are traditionally only found in A3 devices.

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