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Foster City, Calif. – March 9, 2009 – Ricoh Americas Corporation, the leading provider of digital office equipment, and EFI™ (Nasdaq: EFI), the world leader in customer-focused digital printing innovation, today launched two EFI Fiery® controllers for the recently launched Ricoh Aficio mid-range digital color multifunction products (MFPs) designed for the office environment. The Fiery controllers deliver exceptional color, automated, visual workflows, and impressive speed to increase return on equipment investment for Ricoh customers.

The Fiery-based E-5100 controller supports the Aficio MP C4000 and MP C5000, and the E-3100 controller supports the Aficio MP C2800 and MP C3300.

“These new Fiery controllers, together with the latest Ricoh Aficio color MFPs, deliver consistent, predictable color output and improve office productivity with automated workflows that allow even the most inexperienced users to create complex jobs or booklets,” said Ron Potesky, senior vice president, corporate communications, product/solutions & channel marketing, Ricoh Americas Corporation.

“The Fiery ensures significantly improved productivity and cost effectiveness with its unmatched speed and easy-to-use visual workflows that allow anyone to create professional looking documents with only a few clicks,” said John Henze, vice president of marketing, Fiery Division, EFI. “These tools take the pain and time out of creating eye-catching office documents.”

To deliver exceptional color, the controllers rely on Fiery ColorWise®, an in-RIP color management system that provides great out-of-the-box color and offers users the ability to fine tune color. The optional Spot-On® module simplifies the production of accurate corporate colors and eliminates color rework. The Fierys built-in, wizard-based visual workflows shorten prep time and lead to greater productivity. Also, the RIP-while- Print® technology allows one page to be printed while subsequent pages are being processed, enabling more pages to be printed per hour.

In addition to Fiery Scan, the E-5100 and E-3100 support Ricoh’s embedded scanning functionality, giving users even more flexibility in how they digitize hard-copy documents and share information across the room, or across the globe.

On the security front, Fiery technology offers industry-standard protocols and easy management of MFPs. Secure Erase, user authentication, access control and automatic updates are built-in to these new Fiery controllers. Web tools facilitate centralized access to key applications and utilities to increase productivity and reduce downtime.


For more information, please visit www.ricoh-usa.com and www.efi.com.

About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 73-year-old leading supplier of office automation equipment and electronics, with fiscal year 2007 sales in excess of $22 billion, a 7.3 percent increase over the previous year.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.

Ricoh Americas Corporation directly or through its network of authorized dealers markets and distributes products in North, Central and South America. Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.


About EFI
EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.

EFI, Fiery, VUTEk, Jetrion, Spot-On, ColorWise, RIP-While-Print and Command WorkStation are registered trademarks of Electronics For Imaging, Inc. in the U.S. and other countries. Rastek is a trademark of Electronics For Imaging, Inc. All other trademarks mentioned in this document are the property of their respective owners.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.

EFI undertakes no obligation to update information contained herein, including forward-looking statements.


Contacts:
Katie Maller
EFI Public Relations
650.357.3032
katie.maller@efi.com


Linda Montefusco
Ricoh Americas Public Relations
973.882.2172
Linda.Montefusco@ricoh-usa.com
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