The new Muratec flagship features an interactive voice guidance system, single-pass duplex scanner, touchscreen control panel and affordable OfficeBridge Pro digital connectivity.
Muratec America, Inc., manufacturer of multifunction office equipment and business productivity solutions, announces today the introduction of the MFX-2830, a new Segment 2 copier-based MFP. The MFX-2830 replaces the MFX-2530 in the Muratec product line-up, and offers high-speed print/copying capabilities, professional finishing options, intuitive user guidance features and a host of digital connectivity capabilities.
Plano, TX (September 7, 2004) — “We couldn’t be more excited about introducing this product in North America,” says Henry Mori, Muratec America president and CEO. “Our dealers have for some time expressed an interest in having a product like this from us. This machine has been responsible for dramatically increasing our Segment 2 unit sales in Japan and we expect this success to carry over to the North America market.”
According to Jim D’Emidio, Muratec America vice president of sales and marketing, the introduction of the MFX-2830 fits with the company’s overall strategy of being the “number one, number two.”
“We believe in the value we provide our dealers as a secondary product line manufacturer,” D’Emidio explains. “But we also believe that value extends beyond the business-level fax machines and Segment 1 MFPs that we have been so successful with.”
“The MFX-2830 is a legitimate Segment 2 copier that gives both our large and small dealers an additional option beyond what their primary manufacturers offer,” he adds. “With all the industry consolidation going on and many manufacturers expanding their direct sales efforts, we believe that dealers will benefit by having options like the MFX-2830 to differentiate themselves.”
Key features of the MFX-2830 include:
*28 copies per minute
*Single-pass duplex scanner
*Interactive voice guidance system
*Intuitive touchscreen operation
*Large, flexible paper capacity
*OfficeBridge Pro digital connectivity
*Electronic sort, staple and punch finishing
*EasyChangeSM, high-yield consumables
*100-sheet automatic document feeder
*Standard local PC printing and scanning
The most unique feature of the MFX-2830 is the interactive voice guidance system. This feature, which has proven very popular in the Japanese domestic market release of the product, helps users with operational features, programming functions and troubleshooting. It is considered ‘interactive’ in the sense that users are guided step-by-step via voice prompt; once a function or requirement is completed, the voice guidance system instructs users what to do next.
“This feature goes beyond the ‘your door is ajar’ voice prompts found in cars several years ago,” explains Harry Nakanishi, Muratec America vice president of technology and product development. “Both end-users and dealer sales reps will find the feature helpful in learning the full capabilities of the machine and in resolving the occasional paper jam or maintenance issue. And, of course, you can always turn it off.”
The MFX-2830 benefits from the affordable digital connectivity of the OfficeBridge Pro option. Part of the OfficeBridge suite of digital connectivity solutions, OfficeBridge Pro has an MSRP of $1,350 and expands the capabilities of the MFX-2830 to include network printing, scan to e-mail, network scanning, inbound fax routing and workflow management, desktop and Internet faxing – all through an intuitive browser-based interface.
“The connectivity rate of our Segment 1 MFPs is approaching 75% with the OfficeBridge applications,” says D’Emidio. “When you consider the price point and the features OfficeBridge Pro brings to the MFX-2830, we’re confident our dealers will have a good deal of success with this combination.”
The MFX-2830 also offers additional standard features like a large touchscreen control panel, single-pass duplex scanner, flexible paper capacity and high-speed fax communications. The machine has a list MSRP of $6,995 with high-yield, aggressively priced consumables.
“The introduction of the MFX-2830 is the first of many new products that Muratec will announce over the coming months,” D’Emidio adds. “This is an excellent time for dealers to consider adding Muratec to their product line.”
Muratec America, Inc. is a manufacturer of multifunction digital office equipment and business productivity solutions. The company is a Plano, Texas-based subsidiary of Murata Machinery, Ltd., a privately held multinational corporation based in Kyoto, Japan
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