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I ran into the banner printing objection in a deal a while back where I was up against Konica/Minolta.  The customer was really hung up on the feature as the KM guy had seized upon it as something my machine couldn't do.  I turned it around with the customer by simply asking them if that is something they really need to do and if they were to do it I asked them where they planned to get the paper to do it.  They thought about it a moment and came to the realization that realistically it was a feature they would never actually use.

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