MORE SALES ARE MADE WITH FRIENDSHIP THAN SALESMANSHIP.
Your Mom said it best. As a child, when you were fighting with a sibling or a friend, your mom would say "Billy, you know better than that! NOW YOU MAKE FRIENDS WITH JOHNNY."
Your Mother never told you to use the alternative-of-choice close or the sharp-angke close on Johnny. She just said make friends. That may have been one of the most powerful sales lessons you ever got.
First of Five Parts, more tomorrow
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