Thursday, October 30, 2008
MFP Copier Sales Tips "Distance Yourself from The Pack"
Whew! I must say that they last ten years selling for a Ricoh Dealership has been interesting.
When I first started with my dealership back in 1998, Ricoh had just purchased Savin and Savin purchased Gestetner or something like that. Anyway it was easier to sell Ricoh when there was not a saturation of the marketplace that we have today.
We all know that Lanier, Savin, Ikon, and Ricoh Business Systems all have the same boxes along with IBM and Toshiba carrying "x" amount of Ricoh boxes.
In essence there was a tremendous need to "Distance Myself from the Pack".
So, how do you make yourself different from the other MFP Copier Sales reps. Well, one of the first things I did was go here