Every day seems to bring marketers big new challenges. Ricoh is looking at several:
- We need to keep increasing our sales performance despite a flat office equipment market.
- Budgets are tight and our traditional advertising spend is limited.
- We have a broad solution portfolio that keeps getting broader. That’s a wonderful “problem” to have, but it’s a challenge for us to reach all of our targets at once.
So, like you, we need ways to spend our limited marketing dollars smarter and more creatively. We’ve tackled this imperative by focusing on creating personalized, two-way conversations with prospects (vs. sending out one-way email messages). We’ve automated these conversations wherever we can. As it turns out, there are a lot more places to automate than we knew.