By Peter Richardson
With managed print services gaining ground in this disrupted print industry segment, a bit of a Ford-Chevy argument has cropped up: Who is better suited to serve the MPS market — the value-added IT reseller, or the BTA dealer steeped in traditional printing technology?
Both camps could learn quite a bit from one another, actually. The BTA channel is well-positioned to reap the rewards of MPS if it can take a page or two from the services-centric VAR playbook. And the timing couldn’t be better for both: IDC predicts the global market for managed and basic print services will climb from $23.3 billion in 2010 to $40.5 billion by 2015.
Teasing managed print numbers from that global figure, MPS is predicted to grow at nearly 21 percent annually through 2015, according to TechNavio.
Like other managed services, MPS holds the benefits of recurring revenue, scalable service delivery and deeper customer entanglement. With MPS, customers no longer need to worry about consumables and printer jams, while vendors enjoy consistent, predictable revenue and MPS providers mediating the service enjoy new revenue and touch on their customers.
How can the BTA channel take advantage of the MPS opportunity? read more here