Lexmark, a global imaging, laser printer, and IoT solutions leader based in Lexington, Kentucky, has taken a significant step forward in its goal to transform how companies find, purchase, and replenish its print solutions on Lexmark.com and other web properties.
Lexmark accomplished this by:
- Replacing its legacy solution with Adobe Commerce
- Entrusting Adobe as its cloud hosting provider for Adobe Commerce and Adobe Experience Manager rather than managing its hosting internally
- Unifying the .com customer experience using Adobe’s headless commerce capabilities within Adobe Experience Manager
As a result, Lexmark has achieved the following results:
- Significantly increased revenue from hardware sales
- Reduced infrastructure costs by 36%
- Increased average order value by 17%
- Increased new registered customers by 300%