I posted this to LinkedIn and discussed with some people already, but I would love to get more perspective on a trend I see. I work with copier dealers that successfully lease the majority of their sales, but on the MNS side most customers are paying cash.
1. Why did customers first start leasing copiers rather than cash or traditional financing? How did it come about that 90% of all sales in the BTA channel are leased?
2. Where is the disconnect for MNS/MIT hardware? Is it just how it's sold, or are customers viewing those financial decisions differently?
Any insight would be greatly appreciated!
Sincerely,
Stefan