Latest Color-Logic Case Study Details Use of Metallics in Rebranding Effort
West Chester, OH, USA; January 2021--The latest Color-Logic case study details how Tactive--an Indianapolis digital printer--used Color-Logic metallics as part of a successful rebranding effort. Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "After nearly 20 years of successful operation as Print Resources, in 2020 the owners elected to change the business name to Tactive--indicating their business was far broader than just printing. The rebranding effort they undertook provides other printers with a blueprint for changing their image and indicating a more diverse portfolio, with printing just one of many services offered. Color-Logic metallics were an important service used to open doors and demonstrate company capabilities. The case study is available by request from Tactive and may be downloaded from the Color-Logic website, www.color-logic.com."
Color-Logic™develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.
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