LAS VEGAS & FAIRFIELD, N.J.--(EON: Enhanced Online News)--Kyocera Mita America, Inc., one of the world's leading document solutions companies, today welcomed more than 1200 attendees from the United States, Canada, Latin America, Mexico and Japan, to officially unveil its latest product roadmap, marketing strategies and new support programs for its dealer channel partners at the Company’s FY12 Pan-American Dealer Meeting.
“We are on a steady mission to build market share, and that means we will continue to: challenge traditional convention of how business is done; anticipate what customers will be asking for; and, ensure we are equipped with the right tools to turn opportunities into realities.”
.Under the theme of “Inspire, Innovate, Accelerate”, Kyocera executives shared key growth initiatives designed to help the independent dealer channel better compete and strategically expand their businesses in a fierce market environment.
“Kyocera Mita has always been a dealer-centric company, and we know that our business is better served when we can fuel and promote the individual success of each one of our dealers. That’s always been our objective, and it is what sets us apart from other office equipment manufacturers,” said Mike Pietrunti, president and CEO, Kyocera Mita. “We are on a steady mission to build market share, and that means we will continue to: challenge traditional convention of how business is done; anticipate what customers will be asking for; and, ensure we are equipped with the right tools to turn opportunities into realities.”
New Products, Programs
Kyocera Mita is introducing 26 new, innovative products, expanding and strengthening its comprehensive document imaging product line with a series of color and monochrome A4 multifunctional printers, new color (30-70 pages per minute) and monochrome (35-80 ppm), HyPAS-enabled MFPs and two new wide format imaging systems. Kyocera is placing an emphasis on high speed color products, leveraging the power of EFI’s Fiery color controllers for its new series of color MFPs. This brings Kyocera’s total number of new product offerings in the last two years to 56, all of which operate with one of the industry’s lowest total cost of ownership (TCO) and ultra-reliability, two long-time Kyocera hallmarks.
As Kyocera continues its march toward innovative solution selling, the company is supporting its dealers with a variety of new product models, business applications, and web-based training and sales programs. A new web-based training program, launching shortly, is designed to introduce a more innovative and intuitive Learning Management System; which includes videos and interactive content for both sales and service training designed to give dealers the knowledge to take full advantage of customer engagements. Additionally, a new self-paced, web-based MDS training program has been created to give dealers and sales representatives comprehensive tools and training needed to become MDS Sales Consultants.
Connecting to the Customer with Global Services
In its commitment to dealers, Kyocera formed a Global Services Division (GSD), a critical element for helping dealers secure new revenue opportunities in the year ahead. Part of GSD’s role will be to guide the Company’s evolutionary approach for elevating managed print services into a more comprehensive business solution that generates additional value for dealers and customers. In effect, Kyocera’s new channel program for Managed Document Services will help dealers create revenue opportunities with global, Fortune 500 corporations – solidly transitioning from ‘box’ to true ‘solution’ selling.
Creative Marketing Approach
As a dealer-centric and committed organization, Kyocera will also launch a nationwide, multi-million dollar advertising campaign that focuses on Kyocera’s low TCO message and Managed Document Services. Kyocera’s new advertising campaign will encompass broadcast, print and online advertising, including national television coverage on morning cable news, The Golf Channel and ESPN. To bring this to life, the company hired spokesperson Peter Morici, a sought-after economist, broadcast personality and leading professor of economics. Morici is widely considered to be an expert on global financial and economic trends, and in addition to his adverting role, he will join Kyocera at the Pan-American Dealer Meeting to share his thoughts on growth, lessons from the ‘great recession’ and ways that Kyocera dealers can win in this “new normal” environment.
“Kyocera is a company dedicated to helping its dealer community accelerate its business by providing best-in-class products, business applications and sales support. We also believe education and awareness are critical elements of success, and we’re proud to be working with an acclaimed economist in Peter Morici to demonstrate the economic advantages to Kyocera printers and MFPs, and our Managed Document Services program,” commented Peter Hendrick, vice president, Marketing, Kyocera Mita.
Kyocera Mita America’s National Dealer Meeting is being held at the Mandalay Bay Resort and Casino in Las Vegas, April 18-20. Dealers from United States, Canada, Latin America and Mexico will be in attendance.
For more information on Kyocera Mita America, please visit Kyocera’s Web site at: www.kyoceramita.com/us.
ABOUT KYOCERA MITA AMERICA
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable document imaging and document management systems, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Mita Corporation. Kyocera Mita Corporation is a core company of the Kyocera Corporation, the world's leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation's consolidated net revenues exceeded $10 billion for the fiscal year ending on March 31, 2009.
Contacts
Kyocera Mita America, Inc.
Daniel Butler, 973-882-4460
daniel_butler@kyoceramita.com
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