WESTLAKE VILLAGE, Calif., Oct.  2, 2013 /PRNewswire/ -- Canon ranks highest in customer satisfaction with  multi-functional inkjet printers, performing particularly well in reliability,  according to the J.D. Power 2013 Multi-Functional Inkjet Printer Satisfaction  Report^SM released today.

KEY FINDINGS

• Loyalty, as measured by the percentage of customers who say they "definitely  will" purchase another multi-functional inkjet printer from the brand they  currently own in the future, is highest (45%) when customers do not experience  any problems. Loyalty drops significantly to 14 percent when there are three or  more reported problems. 
• Among customers who rate overall satisfaction 10 (outstanding) on a 10-point  scale, 69 percent say they "definitely will" purchase another multi-functional  inkjet printer from the brand they currently own in the future, compared with  the report average of 43 percent.
• Nearly three-fourths (72%) of customers purchase multi-functional inkjet  printers in a store, followed by 26 percent who purchase online.
• Overall satisfaction among multi-functional inkjet printer customers is 799  on a 1,000-point scale.
• Price is the primary reason for choosing a multi-functional inkjet printer  brand (67%).
• The average price paid for a multi-functional inkjet printer is $152.

"More than 20 percent of multi-functional inkjet printer customers experience  at least one problem with their printer," said Dan  Lawlor, director of global research operations at J.D. Power. "There is  still room for improvement—further reduce the number of problems and customers  will be more likely to recommend their multi-functional inkjet brand to a family  member or friend."

Power Circle Ratings Legend 5 – Among the best 4 –  Better than most 3 – About average 2 – The rest

The 2013 Multi-Functional Inkjet Printer Satisfaction Report is based on  responses from 2,318 verified owners of multi-functional inkjet printers. The  study was fielded from August 20, 2013, through  August 26, 2013. The report measures  multi-functional inkjet printer satisfaction based on six key factors (in order  of importance): performance; reliability; ease of operation; variety of  features; price paid; and customer service.

Media Relations Contacts John Tews;  Troy, Mich.; 248-680-6218; media.relations@jdpa.com Syvetril  Perryman; Westlake Village, Calif.;  805-418-8103; media.relations@jdpa.com About  J.D. Power and Advertising/Promotional Rules www.jdpower.com/corporate About McGraw  Hill Financial www.mhfi.com 

SOURCE  J.D. Power