UK businesses demand more colour in their work but feel restricted by the cost; reveals an exclusive survey for Ricoh UK. At the same time, many firms use inappropriate print and copy technology and so spend more than necessary on both purchase costs, and print and copy output.
Key facts
Whilst over 80% of respondents have access to colour, over half this group want to further increase their daily colour output. However, most don’t because they see it as too expensive.
Many respondents think increasing their use of colour would give them a competitive advantage. Nevertheless, they are put-off by the relatively high cost of colour or the lack of suitable technology in their offices.
The survey also shows that:
• While 40% of businesses have a copier, including dedicated copiers and multifunctional machines,
• Over 57% just use printers and have no in-house copier facilities.
Get an edge – go multifunctional
These are important findings: they indicate that printer-only businesses are currently spending more than is necessary on their printing. Whereas, moving to multifunctional products could increase flexibility and deliver the competitive advantage of colour that business demands.
New Ricoh products such as the Aficio 1224 and 1232, are sweeping away the financial barriers restricting the move from black to colour. This, plus the well-understood benefits of digital technology, means many more businesses will soon gain new levels of control over both their product selection and their costs.
Get more information on Ricoh’s colour range:
Colour printers: Click Here
Colour copier-printers: Click Here