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NEW YORK, Nov. 6, 2012 -- /PRNewswire/ -- Irwin Menken, founder of software company C3, has joined Avalon Lake Partners. C3, a trusted, proprietary, web-based regulatory infrastructure tool, assists hedge funds and broker dealers with document aggregation, document audit trails and calendaring as these tasks relate to SEC and FINRA compliance.

Irwin will support Avalon Lake's sales operations and technology implementation, expanding its product base, and integrating C3 with the firm's existing compliance offerings.

"Irwin is a compliance maven in the hedge fund space, and his C3 software will enhance Avalon Lake's already robust offering, positioning our firm as a top compliance resource for financial institutions," says Lou Sala, Managing Partner and CEO of Avalon Lake Partners.

Last month, Avalon Lake Partners announced that Harris Bogner, former Cadogan CCO, had joined the firm to provide outsourced CCO services, and head its compliance services group.

The C3 instrument takes care of the 'nuts and bolts' of document management, and is especially helpful for fund managers from an employee compliance standpoint. C3 software allows them to track employee documents, and ensure they conform to the policies and procedures as outlined in the firm's compliance manual.

About Irwin Menken

Irwin Menken is a director at Avalon Lake Partners, and Founder and President of C3 Compliance LLC. C3 provides document management/compliance/operational infrastructure software solutions and consulting to the financial sector. Clients include hedge funds and broker dealers. C3's primary focus is on hedge funds where we offer a software product that combines task management and scheduling, document management and document routing in a web-based environment.

This virtual regulatory infrastructure product has been reviewed and recommended by major accounting firms and law firms dealing in securities law.

Prior to re-launching C3 in 2009, Irwin built the infrastructure for a hedge fund. This included all physical and operational aspects of the firm as well as marketing and compliance.

Irwin has also run marketing and publishing firms. In his capacity as President and Partner at Communique Advertising Irwin acquired and maintained accounts including Verizon, Virgin Atlantic Airways, Telerx (a division of Merck) and others.

In 1999 and 2000 Irwin was CEO of Consolidated Publishing Group, a small publicly traded publishing company that specialized in sales tools and publications for the direct sales industry.

About C3

C3 was founded in 2004 in order to respond to the impending mandatory registration of Hedge Funds as proposed by the SEC. Initially, C3 was solely a software solution providing Hedge Funds a way to track, store and aggregate all of the critical documents and tasks necessary for Federal and State compliance requirements.

Since that time, C3 has developed additional products for RIA's and Broker Dealers to help them navigate an increasingly regulated environment.

Avalon Lake Partners are experts in the business of running the business. We focus squarely on the infrastructure of financial institutions, offering unrivaled expertise in the alternative asset management industry. Our seasoned industry veterans with skills across a broad spectrum of hedge funds, large financial institutions, and private equity firms, help clients improve their operations through a full suite of CFO, COO and CCO services.

SOURCE Avalon Lake Partners
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