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Transform 2012Global Conference Focuses on

Transformationto the Business Services Model

HPjoins as first Platinum Sponsor

November 14, 2011 -- Midway, KY -- Photizo Group willlead the print services market in a new direction at the Transform 2012 Global Conferencein Orlando, Florida on May 24-25, 2012. Transform 2012 is the next evolution ofthe popular Global Managed Print Services (MPS) Conference that will focus on thenecessary services transformation facing the MPS channel.

“TheTransform 2012 Global Conference is managed by the experienced MPS Conferencesteam and we’ve introduced a new theme into the agenda in response to the shiftwe’re seeing, across all levels of the technology marketplace,” said EdwardCrowley, PhotizoGroup founder andCEO. “The upcoming Transform Conferences will focus on helping dealers,resellers and other channels transform from hardware-centric business modelsto services-based approaches.”

HP recognizes the opportunity in servicetransformation

HP isthe first Platinum Sponsor of the Transform 2012 Global Conference.“As our first Platinum Sponsor, HP has shown a strategic understanding about wherethe MPS channel is heading. We are honored to have their commitment to bringingthis important content and education to the MPS dealer and reseller community,”said Crowley.

“Themanaged services market is evolving and we are excited about the opportunity tohave more in depth partnership with our customers. We intend to bring tomarket new solutions that take advantage of key trends, leverage our channelpartners and create world class capabilities,” said Mike Weir, vice president,Strategy and Marketing, LaserJet Enterprise Solutions, Imaging and PrintingGroup, HP “This is an exciting time for HP to be engaged in leadingforums like the Transform 2012 Global Conference.”

Content Centered on Business Transformation

The conferenceprogram has four tracks, with additional pre-conference workshops on May 23. The main agenda covers the fourkey areas that are impacting channels today:

· Transforming the Customer's Environment(beginner discussions)

· Transforming Business Processes (advanced discussions)

· Transforming Your Organization (management discussions)

· Beyond Print: Transforming the Market withTechnology (market trends, technology, vendor presentations)

Photizoinvites applications for speaking opportunities at the Transform 2012Conference. More information is available at http://www.photizogroup.com/conference/be-a-speaker/.

Inaddition to the educational events, a Golf Scramble at the Waldorf Astoria GolfClub is planned for attendees on May 22. More information about the Transform2012 Global Conference agenda and activities can be found at http://www.photizogroup.com/global2012/.

# # #

Misty H. Gonzalez

Director of Media &Publishing

+1 859 846 9830 ext 109

mgonzalez@photizogroup.com



About Photizo Group

A leading transformation firm,Photizo Group assists clients in transforming from a product-centric company toa services-centric company. Utilizing industry research, market intelligence,education and media, Photizo helps organizations to understand and build asuccessful services business. They have been the market’s main source forongoing business intelligence about the rapidly growing opportunity of managedprint services (MPS). The firm also offers proprietary studies and custom consulting.Vendors, dealers and enterprises can find more information about the evolvingmarkets and resources at www.photizogroup.com.

“Photizo”, “Partner Transformation”,“Success Framework”, “POWRR Assessment”, “MPS Insights PRO” are trademarks ofthe Photizo Group. All other trademarks are the property of their respectiveowners.
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