HP rehires Christian Slater for security push
In past, company ran video ads featuring actor Christian Slater as a hacker named “The Wolf” who access company data by hacking into printers and MFPs
- Has brought him back for new set of ads to promote new HP Wolf Security solutions
- New focus on potential security vulnerabilities from remote workers using devices at home
- New report published with results of latest survey:
- 45% of IT decision makers say they have seen evidence in their company of compromised printers being used as an attack point in past year
- 86% have concerns around the security of their home printers
- 1.5 attacks per minute on endpoints connected to Internet, including
printers and MFPs - 91% plan on making endpoint security just as important as network security
- HP Wolf Security solution offers:
- “new breed of endpoint security
- Safeguard PCs, printers and people from cyber predators
- Unites existing HP security offerings under new brand
- Technologies include:
- Self-healing firmware
- In-memory breach detection
- Threat containment via virtualization
- Cloud-based intelligence
- Remote recovery from firmware attacks
- Threat data collection
- Alerts
- Next-gen anti-virus
- Is offering online training and resources for dealers to sell new solution
- Is planning a series of virtual “road shows” for dealers and their customers