HP Inc. reports on large dealer it acquired

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HP Inc. reports on large dealer it acquired

Acquired Apogee, one of the largest dealers in Europe, in 2018 for $538 million

Reason given at the time was to “aggressively pursue the A3 market”
Apogee CEO, Aurelio Maruggi, announced that Apogee was shifting focus stating; “We are an MSP, not a managed print provider”
Expects it will lose up to 20% of its print volume due to pandemic in 2021
Deployment of printers and MFPs expected to fall up to 20% in 2021
Managed IT services is currently only 10% of Apogee’s revenue

6/1/217:48 PM

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HP Inc. reports on large dealer it acquired

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