HP gives details on dealer programs
Interview with Luciana Broggi, HP’s Global Head of Routes to Market, in Imaging
Channel magazine
- HP announced a new partner program called “Amplify” in 2020 with 2 tiers
- “Synergy” track partners agree to buy and resell HP’s portfolio, meet some basic volume requirements, and participate in HP’s training and certification programs
- Data sharing is not required in order to participate in this tier.
- The “Power Services” track is much more involved and is built for resellers that are willing to invest and collaborate more with HP
o dealers have access to all of HP’s services portfolio and delivery capabilities
o dealers are required to provide customer information to HP
Customer information – not individual information but company data. HP
says it does not ask for individual names at the company.
Data of the sale – what units and products are sold
Inventory levels
o HP helps dealers assess their business, develop joint business plans, invest in
marketing, and share customer and sales insights
o Better pricing than Synergy program
o Higher level of compensation.