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HP expands Amplify dealer program

  • Announced that it is extending the HP Amplify dealer pricing program to more than 1,350 online retailers, omni-channel partners and brick and mortar retail partners (HP dealers will have to compete against online retailers and superstores?)
  • Expansion begins on 8/2/2021
  • Reason given by HP is “trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever”

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