HP expands Amplify dealer program
- Announced that it is extending the HP Amplify dealer pricing program to more than 1,350 online retailers, omni-channel partners and brick and mortar retail partners (HP dealers will have to compete against online retailers and superstores?)
- Expansion begins on 8/2/2021
- Reason given by HP is “trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever”