HP (HPQ) is making the case that a primary reason to buy its printers is the level of automation and security that it can remotely deliver via the cloud, including security event information management (SIEM).
Margins on printer products of all types have been fairly thin for years. As a result, the channel has embraced the delivery of managed print services as a vehicle for adding value that makes selling printers worthwhile. Making the capital investment required to deliver those services, however, can be a challenge.
Hewlett-Packard (HPQ) today moved to ease that burden with a rebranding of its managed printer services that is anchored around an update to HP Imaging and Printing Security Center (IPSC) software and the launch of HP Print Security Advisory Services. In addition, HP introduced an HP LaserJet Enterprise flow multifunction printer M3 series that includes 200 embedded security features, including an HP Trusted Platform Module Accessory processor for encrypting communications. read more here