When was the last time you responded to a cold email? You probably can't remember -- for good reason. Most people simple delete outreach emails from reps they haven't met or mark them as spam. Even if some prospects do read the email, few bother to respond.
However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process.
In this blog post, I'll analyze the real emails I sent to prospects before and after my revisions, then explain the rules I used to improve my messaging.
Email 1: Before
Hi Tim,
We are a company which has created an intelligent messaging platform by building more accurate audiences with location time and real-world behavior. PFA our offerings presentation for your reference. Below is also a brief on our offerings for a quick review. Look forward to hearing from you and connecting soon.
Our location and user profile analytics platform enables Ad-networks and DSPs to increase their eCPMs by up to 500%. By directly measuring locations through smartphones and leveraging big data principles, we are able to understand consumer behavior.
Our offerings:
- Anonymous user location tracking: Our tool gathers location dynamics with minimal battery life and data consumption. It can then utilize location information to build rich user behavior that can be efficiently used for targeting.
- Notification platform: We offer a unique platform of delivery of campaigns/ promotions through the notification
- Real world audience insights: Our core product offering allows us to build audiences based upon data from the location histories of millions of unique devices. Utilizing data and analytics from our best in-class location panel gives you the most informed view of offline consumer behavior. This gives marketers an accurate and robust solution for reaching their target customers with confidence and relevance.
Would love to explore opportunities.
For details please visit www.XYZ.com.
Regards,
Pritesh
How did this email perform?
- Sent: 100
- Opens: 11
- Response Received: 1