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With the recent release of the HP 4155 digital copier. This system has its place. Here are some of the vertical markets where this system can do well.

  • Lawyers
  • Doctors
  • Medical Billing Companies

    Lets face it, any company that does not require 11 x 17, they need a few copies off the glass and they need to print more than they copy, scan more than they copy, plus utlize the scan2email features.

    For sales reps, selling the HP there is "no money" in these machines for us. However, I see opportunities for these systems everyday. Money would have to be made on selling software applications, training, installation and consulting.

    My belief is it may just be a matter of time before Ricoh, Canon or Xerox or maybe one of the smaller guys exploit this hugh market potential. Keep in mind that the manufacturers do not care how much we make, all it comes down to is how much consumables that "they" sell!

    Would it be too far fetched to think of developing a system just for attorneys, one for doctors, another for realtors. Some of the re-postioning can be done with current models and others could come from "out of the box" marketing.

    If this were to happen, we "sales" would need to change our way of selling to incorpate more solutions, and look for problems or bottlenecks in work flows. we would also have to be compensated on clicks.

    Can the small dealer compensate us on the click charges? maybe.... How about the manufacturer? I think this could be a possibility that can be explored. Similar to how insurance reps get paid residuals from the holders of the policy.

    A standard print & copy device could be installed on networked systems, every month a report could be emailed to a central location. Click commissions could then be calculated and rebated back to the dealer or to the rep (similar to a spiff program).

    Is this far fetched, probably, however what are we to do when Ricoh, Canon or Xerox releases a 50PPM system, with no 11x17, auto doc feeder, duplex, scan/print/fax and a finisher for $6,995?

    Would like to hear other ideas or comments.

    Art
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    I think you are right on except for the click compensation from the Manufacturer. I don't see that happening just because I think by that time, much of the marketing will be internet based and we will be out of the loop. There will still be dealers but their roll will be to install and maintain. Our roll, for those who are ready, will be software recommendation and implimentation.
    Interesting idea. I personally think the copier manufacturer's myopia with the 11x17 format has a lot more to do with inertia than with market demand. Look at how well HP and Lexmark have done in the printer market with very limited tabloid product. Why does speed and high capacity paper handling have to equate to tabloid format. If the traditional vendors don't pick up this ball, then you can be sure someone beyond HP will...they won't ake forever figuringout how to build (or buy) a decent document feeder.

    Personally, I think the hand writing is on the wall for the 35, 45, 50 + page per minute fully functional letter, legal MFP....

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