Getting Personal: Improve Your Marketing Communications

Getting Personal: Improve Your Marketing Communications


It's been awhile since we had a guest blogger. About a year ago Fred and I had some great conversations in reference to target marketing, direct mail and the technology that is driving the high end of the market. I invited Fred to do a guest blog about target marketing to our Print4Pay Hotel members and readers. Enjoy!

Professional Background
Fred Simonson is President of F. Simonson & Associates with over 30 years of experience in Sales, Business Development, Marketing, and Customer Relationship Management (CRM). Fred received his B.A. Degree from Rutgers University and also holds a Masters in Educational Psychology from Rutgers Graduate School of Education.Getting Personal: Improve Your Marketing Communications

Getting Personal: Improve Your Marketing Communications

By Fred Simonson,
President of F. Simonson & Associates

Personalized Targeted Marketing, utilizing variable data, has the ability to change the way you communicate with your customers. But,....

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