Gen Z buying behavior study

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Gen Z buying behavior study

Conducted by Wunderman Thompson Intelligence

Gen Z is people born from years 1997 to 2012
60% of Gen z buyers say that brands they shop for are an expression of who they are
60% say that sustainability is an important factor in purchase decisions
- 33% will pay more for sustainable products
73% say it is hard to save money right now
56% say inflation created more financial stress in their lives

12/21/227:36 AM

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Gen Z buying behavior study

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