San Diego — Market research firm Gap Intelligence launched GapCompare on Tuesday, described as an online research tool to help dealers and distributors quickly identify competitive printer and copier products for head-to-head analysis.
“GapCompare makes perfect sense for printer and copier dealers who are often burdened to research their own products. With GapCompare, we are giving dealers time to do more selling rather than researching product information,” said Gary Peterson, president of Gap Intelligence. “This tool is a reflection of our commitment to helping manufacturers and dealers articulate competitive positioning, as well as increase productivity.”
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