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Fujifilm’s exec interviewed

PrintWeek magazine interviewed Kentaro Imafuku of the Graphic Arts Division
- Business is roughly 70% of pre-COVID levels
- Plan to boost sales in package printer segment
- Will launch new digital printing solutions aimed at commercial printer segments
- “drop in print volumes have been offset by a need to increase in value”
- “each of us in the value chain have to find a sweet spot”
- “Although our agreement with Xerox has expired, they have been our important business partner and can be in future too”
- When asked if Fujifilm will continue to make engines for Xerox; “We are not in a position to comment on their (Xerox) procurement policy”

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