Fuji Xerox has confirmed the new names of its Asia Pacific affiliates following the end of its partnership with Xerox from April 2021.
Back in January, the printing giant announced its decision to end its technology agreement with Xerox on its expiry on 31 March 2021, with it planning to take up the brand of Fujifilm Business Innovation afterwards.
That impact of that decision on its Asia Pacific affiliates has now been revealed, with every one taking on the name change. From the end of the agreement, Fuji Xerox Australia will be rebranded as Fujifilm Business Innovation Australia. Likewise, Fuji Xerox New Zealand will become Fujifilm Business Innovation New Zealand. read the rest here (a little bit more info for those of use tying to figure out the new Fuji)