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I was wondering if their is an opportune time to contact certain vertical markets during the calendar year. What made me think of it was several situations with Accounting firms we have at this time. Tax season is over for them now and they are more willing to listen and move forward on some projects.

My question is, does anyone have a collection of info that specifies when it is a good time to contact attorneys, insurance brokers, schools, churches, etc.? Is this a valid approach?

Any thoughts would be appreciated,

Bill
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Yes it is. Vertical market prospecting and selling.

Churches (Christian) A couple to three weeks after Christmas: I have had more activity with churches at that time of year.

Schools: In NJ, the new year budget year starts in June (I believe), we try to make most of our calls during the first three months (June, July, August) and then follow up with Feb, March & April.

Art
Hi Bill:

After 28 years in the sales and marketing business, I believe that NOW is always a great time to contact a prospect. Let them tell you the NOW is not the time. Present a powerful enhancement to their bottomline and NOW becomes a priority more often than some reps think.

You did not specify a "product" you had in mind.

That said, each of the vertical markets you mentioned is a PRIME candidate for electronic paper management EPM). For CPA firms just coming out of tax season; their mountains of paper is very much on their minds, law firms; paper is overwhelming, insurance agencies; they are buried and on and on.

The great news is that there are hundreds of vertical markets dying for someone to show them how to effectively implement an EPM program. Right now, the interest EPM is high, and escalating and it is incredible how little the topic is being discussed (See Scott Holloway's comment in Imaging Solution Talk).

Start calling anyone who stores documents in cabinets (this is a big club), present a paper management solution, properly, and new business will follow. These customers & prospects are gonna love ya!

I would happy to spend some time chatting with you about the industry and the opportunities or visit our web site [URL=www.virtualcopier.com ]Virtual Copier Web Site[/URL] and the other EPM sites suggested in the Imaging Solution Talk section.

Steve Breault
703.385.0101

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