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Fool Me Once: Why I'll Never Lose To SBB Again
By Gregory Brisco, Dec 13, 2016 8:00:00 AM
 

"With every mistake, we must surely be learning…”
- George Harrison, guitarist of The Beatles

Although the Beatles were a couple of decades before my time, this message is priceless (not to be confused with painless). Now it isn’t often that I lose in competitive situations, and it’s even less often that I’m willing to admit losing.

I mean I am a red-blooded, sports-loving, American and more importantly, I’m from Texas. Fellow Texans understand what that means. I have been known to have a bit of an ego at times, and I’ve been in sales my entire career, so what do you really expect?

Well I can tell you what I didn’t expect…to receive this message from the CIO of a potential client earlier this week…

(Note – All names & titles have been changed to protect the innocent & that aforementioned ego.)

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