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All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it implements a new digital product.

A lot of time and money goes into digital projects, the vast majority of which is often wasted. Many digital transformation projects fail altogether.

It is impossible to have any interaction with a supplier or a vendor without having your satisfaction as a customer assessed. Just think about the volume of survey emails you received the last time you booked a hotel room. more here

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