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Covid-19 accelerated corporate investment in the digitization of customer and employee experience, which is unlike anything I’ve seen in my 25-year career in digital transformation. Large companies took on an average of 20 initiatives costing at least $1 million in 2023 alone, according to the results of our latest research, and decision-makers expect to take on even more of these types of projects in the next few years.

Of course, top of mind for leaders across every industry is the potential that AI holds. AI investment is projected to reach up to $100 billion in the U.S. alone by 2025, according to Goldman Sachs researchers. Yet, many leaders become consumed by the potential of AI without fully understanding it. AI isn't the first massive technology disruption to drive organizational change, and there will be others. What leaders must do is ask themselves where AI fits within their workforce, operations and broader digital transformation strategy.

Here are five questions to help determine how you should go about your AI strategy....more here

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