Epsilon to provide email marketing support across 27 European countries
TOKYO, March 28, 2012 /PRNewswire-Asia/ -- Epsilon International, a leading global multichannel marketing services firm, has signed a multi-year agreement to provide email marketing services to Konica Minolta Business Solutions Europe GmbH, the international digital imaging systems provider operating in 27 countries in the EMEA region, and a winner of multiple prestigious environmental and industrial awards.
This partnership provides Konica Minolta Business Solutions with access to Epsilon's world-class email marketing solution, the DREAM email messaging platform, to support their marketing and customer engagement programmes. Konica Minolta's local teams will have the ability to deliver timely and targeted email communications to their business partners and enterprise customers across EMEA, enabling them to create a relevant and high-impact experience for their print services customers and corporate decision makers.
Under the service agreement, Epsilon will integrate its email solutions with Konica Minolta's global Microsoft CRM database system to fully leverage their understanding of customers and create memorable and highly measurable brand engagement through email communications. Konica Minolta will also be able to make use of Epsilon's real time messaging and workflow automation capabilities, along with the email invitation and registration management and online survey tools.
Martin Middelkoop, Konica Minolta's Sales & Marketing Consultant, said: "We chose Epsilon for their exceptional understanding of our business needs and ability to deliver unparalleled digital solutions equipped with real-time visibility to campaign performance. We are impressed with their technology capabilities including the workflow tool and flexible API as well as their vast international support and scalability."
Dominic Powers, Senior Vice President and Managing Director, International Operations, Epsilon International, said: "Konica Minolta is a renowned global leader in print business solutions. We are very honoured and excited to be working with them, providing an integrated email solution that supports their corporate and local marketing goals. As increasingly more organisations expand their global presence, having an efficient marketing communications management platform with flexible integration capabilities and robust scalability is essential to delivering the right experience at the right time cross-culturally. Epsilon is uniquely positioned with deep expertise, across Europe and around the globe, to support the complexities of global programmes such as Konica Minolta's email marketing strategy."
About Epsilon International
Epsilon International (http://www.epsilon.com/apac) is the industry's leading marketing services company, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Epsilon works with many of the most-recognised brands in the world. Services include strategic consulting, acquisition and customer database technologies, email marketing and analytic services, predictive modelling, loyalty management, and direct and digital agency services.
With local offices in U.K., France and Germany, Australia, mainland China, Hong Kong, India, Japan and Singapore, Epsilon International is an operating unit of Epsilon (http://www.epsilon.com/). Founded in 1969, Epsilon is headquartered in Dallas, USA and comprises three major business services groups: Marketing Technology, Aspen, and Epsilon Targeting data services. Epsilon is the world's largest permission-based email marketing provider.
Epsilon is an Alliance Data Company (NYSE: ADS). For more information about Epsilon's end-to-end marketing solutions in Europe, visit epsilon.com/emea or email to enquiries@epsilon.com.
About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly-owned subsidiary of Konica Minolta Business Technologies, Inc., Tokyo, Japan. The company delivers services and distributes products, systems and solutions that fulfil all the requirements of office and production printing over the entire document life cycle. Its product range extends from colour and monochrome multifunctional and production printing systems, laser printers and all-in-ones to management software that integrates devices seamlessly into work processes and IT environments. To support customers such as printing and industrial companies optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards for the entire printing industry.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 50 countries in Europe, the Middle East and Africa (EMEA). With over 27,200 employees around the world, Konica Minolta Business Technologies earned net sales of over EUR 4.8 billion in financial year 2010/11.
Regina Leung
Epsilon International
+81 (0) 3 4360 9350
rleung@epsilon.com
SOURCE Epsilon International
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