From time to time when I have an appointment to stop in to review a wide format proposal I will print the proposal on 24x36 inch paper. When I unroll the proposal I'll start off with stating "we're going to review your BIG savings!". Each time the BIG savings is met with smiles and laughs, in addition each time it's resulted in an order. It's something I need to do more often. Since I work from home more than the office now, this gives me a reason to go to the office more often. Here's a link for the blog I wrote about one of these "BIG" savings appointments!
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