Do people open direct mail?

Art PostAdmin VIP

Do people open direct mail?

Research published by Keypoint Intelligence

86% = if it is a product or company that interests me
40% = if it is personalized to me
38% = if there is a visible offer on the outside
18% = if I like the graphics/color of the mailer
16% = if I like the feel of the mailer
10% = if there is a QR code

8/21/233:49 PM

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<ul id="{%=id%}ButtonGroup" class="button-group h-popup-buttons even-button-group even-1">
    <li id="{%=id%}Okay_buttonContainer"><a id="{%=id%}Okay" href="javascript:void(0);" class="button success no-margin-bottom h-alert-modal-ok-button" role="button">OK</a><script type="text/javascript">
        (function() {
            function {%=id%}Okay_click(event, data) {
            {%=id%}Popup.hide();
        }
        
                $('#{%=id%}Okay').on('click', {%=id%}Okay_click);
        })();
    </script></li></ul><a href="javascript:void(0);" class="close-reveal-modal" aria-label="Close Modal">&#215;</a><div class="last-modal-focus focus-utility-element" tabindex="0"></div>
</div>
<script type="text/javascript">
        (function() {
            {%=id%}Popup = new SS.Popup.ModalPopup('{%=id%}');
        })();
    </script>

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Do people open direct mail?

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