Direct mail usage to grow

Art PostAdmin VIP

Direct mail usage to grow

Report published by Keystone Intelligence

68% of enterprise respondents expect to increase their spend on direct mail over next 2 years
- 13% will spend less
Generation Z (born between 1997 and 2012) like direct mail because it is a novelty to them, with physical mail seen as more unique
75% of Millennials (born between 1981 and 1996) feel special when they receive direct mail
68% of Gen X (born between 1965 and 1980) have used coupons they receive via direct mail
90% of Baby Boomers (born between 1946 and 1964) seek special offers via direct mail
Direct mail spend expected to reach $43.3 billion in next year

11/6/227:03 PM

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Direct mail usage to grow

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