Printer vendors are having to make major changes to their business models to sustain their leadership and relevance. Long term survival will depend on their ability to adapt to market disruption through both innovation and building relationships with complementary product or technology providers.
The print industry, like many industries, is on the brink of significant change. Market disruption, characterised by intense competition, more demanding customers and a constantly shifting technological landscape, is threatening the legacy hardware-driven business. As the print industry struggles with declining print volumes, hardware commoditisation, lower margins and sustaining growth, vendors are increasingly re-examining the structure of their businesses and looking for ways to deliver better financial performance. read more here