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Art:

Thank you for posting this article. Excellent information and logically reinforces one of the basic objectives of this site - sharing ideas & experiences among digital imaging professionals i.e. software-centric selling.

Hardware-centric selling, while still very effective for many seasoned professional sales reps, is a declining selling strategy in our software focused market. Newer sales reps are finding it increasingly difficult to replicate the success of their more-experienced hardware focused peers.

The article is a great read!

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