Product labeling fights for consumer attention in any grocery store or big-box retailer. Government agencies around the world require coding on printed labels and packaging. Tracking systems, such as bar codes, are often printed on labels and must meet stringent quality standards.
Coding and marking alone are expected to reach a market value of $7 billion by 2024, a 7% growth rate. Fast-moving consumer goods (FMCG) goods, such as toiletries, over-the-counter medications, and cleaning products, boost the need for label printing for coding or marking.
Exponential increases in SKUs make mass producing labels on flexographic or offset systems less cost-effective. Also, variable data and personalization can’t be delivered through traditional analog printing systems.
Product labels have considerable utility. More and more companies design package messaging to appeal to niche audiences or regions. Digital printing excels at producing short runs to meet the demands of these marketing campaigns.
Headfirst into digital label printing
While not all label printing is digital, there is considerable movement in that direction. In the report of the Top 100 Print Buyers, labels and packaging account for over 40% of the market share of all printing. read the rest here
Original Post