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Coloring Outside the Lines: How Child’s Play Changed Crayola

 

 
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As positive as I try to be, I find myself getting a wee bit more cynical and a touch more cranky every year.  Once bitten and twice shy I suppose.  Every once in awhile, however, I see a company or a person doing something really cool and I find myself believing, once again, that surprisingly simple things can make a huge difference.

Recently my wife shared with me a project she is working on at our kids school which was inspired by the “Make Your Mark” campaign.  It was a petition started by Sun Valley School in San Rafael California that was asking Crayola to start a “Take Back” program for old markers to keep them out of landfills.  You can see the video HERE, just make sure you have some tissues near by. read more here

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