US printer Color Label has expanded its digital label printing capability with a Mark Andy Digital Series press.
Saint Louis, Missouri-based Color Label began as a commercial print shop in 1865, adding a label division in 1998. Previously, it used a sheet-fed device to print digital labels but identified the opportunity to bring production in-line with a web-fed machine. The digital hybrid press was installed in early November.
Color Label, a subsidiary of Mulligan Printing, investigated web-driven digital label technology for three years prior to the Digital Series acquisition. During an initial discovery phase, Color Label explored different equipment options: strictly digital devices with off-line finishing, near-line production systems and the in-line Mark Andy Digital Series.
Jerry Kiske, Color Label president, explained: ‘Going in-line really was a no-brainer for the bulk of applications we are running, and ultimately sold us on the machine.’
Digital Series is a full-production hybrid press which combines CMYK plus white digital print with in-line converting and finishing in a single pass. It offers digital label production with at-quality speeds of 240ft/min. ‘The speed of digital hybrid is a game changer for our business,’ stated Kiske.