Cisco Systems is ironing out the wrinkles in its own systems and processes, as well as within its sales motions, to help partners sell more managed services as managed services bookings outpace Cisco’s overall product bookings.
All signs point to managed services being the primary buying model for IT services in the future. Cisco Systems saw 31 percent growth in partner managed services in 2021 compared to 27 percent growth in overall product bookings. Forty-five percent of the company’s market opportunity by 2025 will go through the managed services route to market, marking a whooping $113 billion total addressable market for Cisco and its partners. What’s more: Cisco is doing 95-98 percent of managed services through the channel already, so empowering partners to sell managed services offerings is critical, Cisco executives said during a managed services roundtable for press and analysts on Wednesday. More here