Canon Middle East, a world leader in imaging solutions, held its 2013 Partner Conference in Dubai under the theme "Steering to Our Vision," which discussed opportunities to create value in the market through diversifying the innovative product offering, focusing on managed print services (MPS) and enhancing online activities.
Building on the company’s mission to become closer to its customers, the recent three-day conference brought together over 100 partners from 45 countries in the Middle East, North, West and East Africa region and presented a platform to unveil Canon’s business strategies, objectives and latest innovations for 2014. A series of presentations and forums were held to focus on key areas, including defining product segments, sharing best practices and opportunities to capitalize on increased demand for imaging innovation and connectivity.
Anurag Agrawal, MD, Canon Middle East, said: “Our annual partner conference is one of the most important events for Canon Middle East as we strengthen our efforts toward driving mutual business success, and ultimately work toward better serving our customers.
“Canon will continue to focus on regional growth, and aims to increase our market share through diversifying the product offering and meeting the demands of fast growth businesses. This will be led by investments in our core strengths of enabling increased connectivity, cross media imaging, managed print services and the most innovative technology. We will also build on previous investments covering color and mid-high segment products, and driving efficiency in after-market sales.”
A key driver for Canon’s market penetration is enhanced digital marketing as the organization looks to capitalize on the growth in Internet users across MENA, currently estimated at over 72.5 million, and industry projections that the value of mobile commerce could reach $4.9 billion by 2015.