Bundling in solutions is differentiator

Art PostAdmin VIP

Bundling in solutions is differentiator

ENX Magazine published survey results
- 70% of office equipment sales reps do NOT include any solutions in their MFP proposals
- Suggests that sales reps focus on:
o Focus on the big picture benefits of the hardware/software/services working in concert
o Do not get bogged down in specs and features of the solution
o Offer all-inclusive monthly payment, instead of separating hardware and
solutions

9/7/219:52 PM

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Bundling in solutions is differentiator

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