NEWS RELEASE

For Immediate Release          For More Information Contact:

June 27, 2013                   Brent Hoskins

          Executive Director

Business Technology Association

          (816) 303-4040

 BTA West to Host Capture the Magic Aug. 1-2 in Las Vegas

BTA dealer member registration is only $99

 Kansas City, MO — On Aug. 1-2, 2013, the Business Technology Association’s (BTA; www.bta.org) West district will host Capture the Magic, its annual educational and networking event, at the Mandarin Oriental inLas Vegas. The event will feature a keynote presentation by Kurt Schmelz, president of North American Resellers (NARS) of the Channel Partner Organization at Xerox Corp., and five additional educational sessions presented by industry leaders.

Dealers will be able to participate in networking events that will allow them to connect with their peers, including a welcoming reception on Aug. 1, and a trip to the Bellagio on Aug. 2 to see Cirque du Soleil’s O performance. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on site for a chance to win a one of five $100 American Express gift card from BTA West.

Capture the Magic begins at 1 p.m. on Thursday, Aug. 1, with one-on-one vendor/dealer meetings that will be held until 3:15 p.m. These meetings will give dealers the opportunity to earn $30 for each 15-minute one-on-one meeting attended, up to $210 per dealership. These meetings have been established to allow quality time with the vendors of your choice and help to defray travel costs. For more information, visit www.bta.org/West15MinMeetings.

At 4 p.m., the event will kick off with opening comments and Schmelz’s keynote presentation, “Business Model Strategies for Growth.” Following the keynote, attendees will have time to network with peers and exhibiting sponsors during the welcoming reception, which will be held from 5:30 until 7 p.m.

Breakfast will begin at 7 a.m. on Friday, Aug. 2, followed by opening comments, educational sessions and lunch. After lunch, the final educational sessions, closing comments and prize drawings will be held. Breaks will be held during the day to give attendees time to network with peers and sponsors. On Friday evening, attendees will enjoy Cirque du Soleil’s O performance at the Bellagio.

In addition to the keynote presentation, the Capture the Magic educational sessions will be: “If I Were You,” with Ed McLaughlin of Valderus LLC; “Proactive Prospecting,” with Tibor Shanto of Renbor Sales Solutions Inc.; “Business Model for Managed Services,” withMitch Morganof Growth Achievement Partners; “Service & Operational Opportunities to Improve Your Profitability,” withKen Staubitzof BEI Services; and “Changing Market Dynamics & Exploding Opportunities in Document Management,” withJohnMancini of AIIM.

BTA General Counsel Bob Goldberg will also be available during the event to provide free legal consultations to BTA members.

Front-runner and post-event workshops will also be held in conjunction with Capture the Magic. From July 30 to Aug. 1, JohnHamilton of Service Strategies Corp. will present the BTA Field Service Foundations Workshop (www.bta.org/FieldServiceFoundations), and on Aug. 3, Bob Larrivee, director of the AIIM Learning Center, will present How to Sell Document Management Solutions (www.bta.org/AIIMDMS). Attendees to either of these workshops will receive free registration to Capture the Magic.

The exhibiting Capture the Magic sponsors: Autotask, BEI Services (Aug. 2 Breaks Sponsor), Buyers Lab, Crawford Thomas, DataVault, Densi, Digital Gateway, DocuWare, ECi FMAudit, Esha Corp., ESP Energy Intelligence, EverBank Commercial Finance, Falcon Technology Solutions, Frontier Imaging (Aug. 2 Lunch Sponsor), GreatAmerica Financial Services, Image Star, The Imaging Channel, InkCycle, LEAF, LMI, MSE, Muratec, NA Trading and Technology, N-able, OKI, Print Audit, Smart Power Systems, Square 9, Supplies Network, Supplies Wholesalers (Aug. 2 Breakfast Sponsor), Toshiba, Universal Laser Systems, West Point Products and Xerox (Aug. 1 Reception Sponsor).

BTA member dealer registration for Capture the Magic is only $99, which includes the Thursday and Friday educational sessions, Thursday welcoming reception, Friday breakfast, lunch and breaks, and O performance. Non-member dealer registration is $149.

For more information, including full session descriptions and the registration form for the event, visit www.bta.org/BTAWestEvent.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.

 For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA,12411 Wornall Road,  Kansas City,MO 64145.