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NEWS RELEASE
For Immediate Release For More Information Contact:
Jan. 8, 2013 Brent Hoskins
Executive Director
Business Technology Association
(816) 303-4040
BTA Southeast to Host Winter Break
Feb. 8-9 in Orlando

Ricoh Americas Corp.'s Martin Brodigan to present keynote session
Kansas City, MO — On Feb. 8-9, 2013, the Business Technology Association’s
(BTA; www.bta.org) Southeast district will host its annual Winter Break event at the
Rosen Centre Hotel in Orlando, Fla. The event was organized and will be hosted by
BTA member dealer volunteers.

Winter Break will feature a keynote presentation by Martin Brodigan, chairman
and CEO of Ricoh Americas Corp. There will also be five additional educational
sessions presented by industry leaders providing insight and strategies that can help
any office technology dealership reach new heights.
Dealers will be able to participate in networking events that will allow them to
connect with their peers, including a welcoming reception on Feb. 8, and dinner and
entertainment at Sleuths Mystery Dinner Shows on Feb. 9. In addition, there will be time
to visit with 31 exhibiting sponsors, many of which will hold drawings for great prizes
during the event. Dealer attendees can also enter on site for a chance to win a $500
American Express gift card from BTA Southeast.

Winter Break begins at 1 p.m. on Friday, Feb. 8, with opening comments and
Brodigan’s keynote presentation, “Services-Led, Technology-Enabled: The Road
Ahead.” Two educational sessions will follow, with time for breaks to visit exhibitor
tables. Following the educational sessions, a welcoming reception will be held from 5
until 7 p.m., giving attendees time to network with peers and visit with exhibiting
sponsors.

Breakfast will begin at 7:30 a.m. on Saturday, Feb. 9, followed by two
educational sessions and lunch. After lunch, a round-table discussion on “alternative
revenues” will be held, followed by the final educational session, closing comments and
prize drawings. At 7 p.m., attendees will have dinner and enjoy entertainment at Sleuths
Mystery Dinner Shows.

In addition to the keynote presentation, the Winter Break educational sessions
will be: “Why is Service Quality So Difficult to Manage,” with John Hamilton of Service
Strategies Corp.; “MPS Operational Excellence — The Key to MPS Profitability,” with
Doug Johnson of Supplies Network; “Adapting Leadership to Capitalize with Managed
Services,” with Milton Bartley of ImageQuest; “You Be the Judge: How Would You
Resolve These Challenging Human Resources Issues?,” with Sally Brause of
GreatAmerica Financial Services; and “Parlaying MPS & Mobility,” with Greg Walters of
the Managed Print Services Association and Walters & Shutwell, and Jennifer Shutwell,
Walters & Shutwell.

In addition, BTA General Counsel Bob Goldberg will be available during the
event to provide free legal consultations to BTA members.

Two front-runner workshops will precede the Winter Break event. On Feb. 6-7,
John Hey and John Hanson of Strategic Business Associates will present ProSolutions
2.0, and on Feb. 6-8, John Hamilton of Service Strategies Corp. will present BTA’s
newest educational offering — the BTA Field Service Foundations Workshop.
Attendees to either of these front-runner workshops will receive free registration to
Winter Break. For more information, visit www.bta.org/ProSolutions and
www.bta.org/FieldServiceFoundations.

The exhibiting Winter Break sponsors: Balboa Capital, Crawford Thomas, Densi,
DocuLex, DocuWare, ECi FMAudit, EDA, Esha Corp. (Feb. 8-9 Breaks Sponsor), ESP
Energy Intelligence, Evolved Office, Falcon Technology Solutions, Frontier Imaging
(Feb. 9 Lunch Sponsor), Global Printer Services, GreatAmerica Financial Services,
Hytec Dealer Services, Image Star, InkCycle, Innovolt, Katun, LEAF, LMI, Memjet,
Muratec, N-able, NA Trading and Technology, OKI, PNC Equipment Finance, Printer
Essentials, Smart Power Systems, Square 9 (Feb. 9 Breakfast Sponsor) and Supplies
Network.

BTA member registration (with dinner theater ticket) for Winter Break is $199,
which includes the keynote session, educational sessions, Friday welcoming reception,
and Saturday breakfast and lunch. BTA member registration without a dinner theater
ticket is $169. Non-member registration with a dinner theater ticket is $249. Non-
member registration without a dinner theater ticket is $219.

For more information, including full session descriptions and the registration form
for the event, visit www.bta.org/BTASoutheastEvent.

Founded in 1926, the Business Technology Association serves office technology
dealerships, resellers, manufacturers, distributors and service companies. Its core
members — office technology dealerships — consult, sell and service hardware,
software and supplies with the goal of helping businesses maximize their
investment in devices and technology. Through the association's various
educational programs, information, research, legal services, publications and
guidance, BTA member dealerships are positioned to be the premier source of the
office technology used by businesses throughout the United States every day. For
more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821.
The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road,
Kansas City, MO 64145.
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