NEWS RELEASE
For Immediate Release For More Information Contact:
Sept. 26, 2012 Brent Hoskins
Executive Director
Business Technology Association
(816) 303-4040
BTA Southeast to Host Fall Colors Retreat
Oct. 26-27 in Waynesville, N.C.
Event to include round-table discussion on marketing techniques
Kansas City, MO — On Oct. 26-27, 2012, the Business Technology Association’s (BTA; www.bta.org) Southeast district will host its annual Fall Colors Retreat at the Waynesville Inn Golf Resort & Spa in Waynesville, N.C.
The event will include a round-table discussion and three education sessions led by industry leaders, providing insight and strategies that can help any office technology dealership reach new heights. Dealers will be able to participate in networking events that will allow them to connect with their peers, including a welcoming reception and a
dinner.
There will also be plenty of time to visit with exhibiting sponsors. On Saturday afternoon, there will be time to explore the Waynesville area and enjoy the fall colors.
The event begins at 4:30 p.m. on Friday, Oct. 26, with a round-table discussion,
“Marketing: What is Working? What is Not?,” led by the BTA Southeast leadership team.
Attendees will be able to ask questions of and receive answers from the BTA Southeast
leadership team and their peers, and they will be able to share ideas with the group and
receive feedback. A welcoming reception will follow the round table from 6:30 until 8:30
p.m., giving attendees time to network with peers and visit with exhibiting sponsors.
On Saturday morning, Oct. 27, a breakfast buffet will be held from 7 until 8 a.m.,
followed by three education sessions and breaks that will give attendees time to visit
with sponsors. From 12:30 until 6:30 p.m., attendees will have time to explore the
Waynesville area and enjoy the fall colors, play a round of golf or just relax. Cocktails
will be served at 6:30 p.m., followed by dinner and a closing presentation.
Fall Colors Retreat education sessions will include: “How to Use Social Media in
Your Dealership,” with Darrell Amy, CEO of Dealer Marketing Systems; “Coaching
Sales Performance,” with Troy Harrison, president of SalesForce Solutions; and
“Managed Services for the Small-to-Mid-Sized Dealership,” with Chris Ryne, a partner
at Growth Achievement Partners.
The exhibiting Fall Colors Retreat sponsors: ACM Technologies, Color Imaging,
DocuWare, ESP Energy Intelligence, GreatAmerica Leasing Corp., InkCycle, LEAF,
OKI Data Americas (Oct. 26 Reception Sponsor) and Square 9.
BTA member registration for the Fall Colors Retreat is $159, which includes the
Friday and Saturday education sessions, Friday welcoming reception, Saturday
breakfast (Waynesville Inn guests only), cocktails and dinner. An additional attendee
from the same dealership is only $129. Non-member registration is $209. A spouse or
guest can attend for $79, while children under 12 are $40 (both prices include the Friday
reception and Saturday dinner).
For more information, including full session descriptions and the registration form
for the event, visit http://www.bta.org/BTASoutheastEvent.
Founded in 1926, the Business Technology Association serves office technology
dealerships, resellers, manufacturers, distributors and service companies. Its core
members — office technology dealerships — consult, sell and service hardware,
software and supplies with the goal of helping businesses maximize their
investment in devices and technology. Through the association's various
educational programs, information, research, legal services, publications and
guidance, BTA member dealerships are positioned to be the premier source of the
office technology used by businesses throughout the United States every day. For
more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821.
The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road,
Kansas City, MO 64145.
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